Starting my marketing journey in B2C/DTC, I deeply invested in mastering social media advertising on platforms like Meta and Snapchat. Over the past three years, I have shifted to B2B SaaS, where I've developed and executed inbound and demand creation strategies, analysing digital customer acquisition funnels for over a hundred companies.

This experience has given me valuable insights and tactics that different industries in B2B use.

While I don't claim to have all the answers, all of the time, I've built a straightforward, effective framework that has consistently driven qualified pipeline through paid media and demand generation for multiple companies.